Design Thinking

A method of creative problem-solving that revolves around people’s needs. Design Thinking is about making small changes in the way you think and finding new ways to approach problems, with empathy and cooperation to the fore. We understand Design Thinking as essentially being about seeing people and creating opportunities for meaningful change.

What is Design Thinking?

Design Thinking is a practice that uses designer work processes to systematically extract, teach, learn, and apply human-centred techniques to solve problems creatively and innovatively. It is a means of integrating people’s needs with the possibilities of technology and what it takes to create a successful and sustainable business or organisation.

It’s all about people

To us at Usify, Design Thinking is first and foremost an approach to innovation and change that begins with and stays centred on the needs, conditions, and context of people: users, customers, employees, and others. Secondly, it is the assurance that comes from using work processes from areas such as industrial design, service design, and interactive design. Below, you can find a few of the key approaches and tools that we use in our work:


Double diamond

Double Diamond is an established model for design work, which means that you the customer can feel confident in the process and know where we are at any given time without knowing what the result will be. Reading tips: Usify Double Diamond



People are at the heart of us: everyone from the owner, board of directors, and developers to the nurses who collectively create change for and with the customer or user. It is people who ultimately choose to change their behaviour and to create added value and benefit.


Inclusive Visualisation

As complexity and specialisation grow, it becomes increasingly difficult – yet all the more important – to have a shared vision of reality and sense of direction. Visualisation based on shared concepts is key. Reading tips: A Common Language



The realisation that 1 + 1 > 2 arises when we take different perspectives on value. The way we see things is shaped by our background, life choices, education, experience, dreams, and fears. Design Thinking is by nature an inclusive approach that appreciates and takes advantage of the value of diversity.



Design Thinking is essentially a learning process, a process in which we are constantly concerned with the creation of new knowledge and the perceptions, reactions, and so on of others. Prototyping, in which we test and make mistakes as part of the learning process, plays a central role in this. Reading Tips: Embrace the mistakes Embrace the mistakes


Whole vs Details

Design Thinking really comes into its own when we need to handle complex problems, such as projects that involve major change. The complexity can be paralysing, which can lead to getting stuck in the details, where it’s safe and familiar. Continually shifting perspective by zooming in on the details and zooming out to see the whole makes the process clearer and more communicable.

Do you want to find out more?

Talk to Bjarte Bugge, CEO   +46 8-557 713 73

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