Double diamond

A well-established designer’s work process that lets you the customer feel confident along the way without knowing what the result will be.


Needs and Exploration

The process begins with people: broadening and deepening our understanding of users’ experiences, needs, and context. We often explore the conditions of other stakeholders as well, such as employees, and the business framework. In-depth interviews and observations are a couple of the methods we use in this step.



Structured analysis of the material collected during the exploration stage provides insight that can be used to build a basis and which suggests the direction for future efforts. It is highly advantageous to carry out this analysis in collaboration with various stakeholders, including users. It is important to remember that the analysis may indicate a need for further exploration.



After the analysis, it’s time to develop ideas for possible solutions. In this stage, too, there is much to be gained from involving stakeholders who would be affected in different ways by the ideas generated. This is a process that benefits from diverse perspectives and co-creation with people in various positions. Remember that sometimes it may turn out that more analysis or exploration is needed.



In the final stage, one or more select ideas are tested repeatedly on the target group via a prototype or simplification of the intended solution. The goal of each test is to get instant feedback, attend to irregularities, and test again. The prototypes are individually adapted according to the needs of the current assignment.

Implementation, Distribution, and Scaling

We see a growing need to expand the original model to include implementation of the solution on its intended scale. An important prerequisite to this is the inclusion of decision-makers and executors early in the process. Because it may not be known at the beginning of a project who these people are, it is necessary to continually come up with new ways of creating involvement during the process. We are exploring new ways to do this.

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